How Businesses Can Help Society Navigate COVID-19
By Steve Walls & Judith Walls
Every business can help address society’s needs during the COVID-19 crisis.
To date, many companies’ response to the COVID-19 pandemic has been to email their entire database, telling consumers and other stakeholders to “Stay Home, Stay Safe.” The default of companies seems to be creating awareness of the need for social distancing. Very few messages sent describe practical, concrete actions that companies are taking to help navigate the storm of COVID-19. Much of corporate action has therefore seemed symbolic.
And yet, times of crisis are precisely when companies should step up and live up to their purpose statements — offering real commitment to social and environmental causes. This urgency holds especially for influential companies who are rich in resources.
Society is facing at least six challenges related to COVID-19. Our families and communities need to Keep Calm, Keep Working, Keep Going, Stay Solvent, Stay Supplied, and Stay Safe. Companies can help address each of these challenges.
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